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With the 2024/2025 winter season, a new era begins for the three renowned ski resorts of Obereggen, Pampeago, and Predazzo. From now on, these ski regions in the heart of the Dolomites will present themselves together under the unified "Latemar" brand. This strategic decision to create a common brand brings together the distinctive features of the Eggental and Val di Fiemme valleys, aiming to strengthen the region's positioning both nationally and internationally.
The new "Latemar" brand unites Trentino and South Tyrol.
Obereggen is launching a new photovoltaic system for the 2024/2025 winter season. The goal is to cover an increasing share of energy needs through in-house, eco-friendly production in the coming years. But that's not all. The entire fleet of the Obereggen Latemar Cable Car Company (snow groomers and service vehicles) will be transitioning from conventional diesel to the environmentally friendly alternative, HVO (Hydrotreated Vegetable Oil).
